Technogym takes part in the most awaitedgathering for Architects in Indonesia, exhibiting its top-notch fitness solutions, such as KinesisPersonal, in an iconic booth realized by the designerAry Indra
At Arch:ID 2023, Technogym proudly exhibits its curated products with strong architecture and design concepts, collaborates with Architects at the event and provides a unique experience for Visitors.
Arch:ID is the most awaited gathering for Architects in Indonesia; an effective opportunity and platform for Exhibitors to establish business relationships, showcase latest product and technologies, increase company branding and reach targeted market in architecture and construction industry.
The Technogym products on display at Arch:ID 2023 are some of the most iconic fitness equipment – such as Run Personal, Kinesis Personal and Cross Personal – part of Personal Line, Technogym’s design-forward home fitness equipment that combines designer Antonio Citterio’s award-winning style with Technogym’s thirty- year experience in the world of fitness and sport. Alongside state-of-the-art biomechanics and digital technologies, Personal Line products are envisioned with the most luxurious materials and top-level craftsmanship in mind, conceived to be both goal-training equipment and a piece of art.
The Technogym booth also includes state-of-the-art fitness solutions such as Technogym Ride, the first bike featuring a 22-inch screen that allows users to dive into an unprecedented immersive indoor experience, and Technogym Bench, the innovative, functional and strength training station, designed to combine maximum exercise variety with minimum footprint by enabling you to perform the largest range of exercises in a very limited space, thanks to its innovative design and enclosed tools. With over 200 exercise options, Technogym Bench allows the possibility to combine weights, elastic bands, dumbbells, weighted knuckles, and a training mat to empower you to perform endless exercises ensuring various and effective total body workouts.
For this edition of Arch:ID 2023, the designer Ary Indra realized a special layout made with a teak branches crown as an abstraction of the environmental cycle that applies to all living creatures, including humans. He states: “humans with all their needs in this contemporary world are on a constant trajectory to seek their true essence as spirited beings who need sustaining conditions both physically and spiritually.”
Ary Indra is convinced that, when the physical being is fulfilled, the invisible cavity in our mental perimeter struggles to demand its rights to be satisfied. He continues: “The entanglement of branches and their robust maneuver symbolize those endless searches; in line with Technogym's vision of nurturing a balanced life. Sitting precariously on 2 slide columns, the crown and its uninterrupted reflection becomes an epitome of concerted efforts to seek an equilibrium condition between material and immaterial relentless synergy.”
“Replicating the original structure that sits on top of Sidul Hill in Salatiga, Central Java; the booth creates a sublime notion of finding essential balance in this uncertain era”, he concludes.
Technogym
Founded in 1983, Technogym is a world leader brand in fitness, wellness, sport and health. Technogym provides a complete Ecosystem made of connected smart fitness equipment, digital services and training contents. Thanks to the Mywellness Cloud Platform people can connect to their personal training experience anywhere, both on Technogym equipment and mobile devices. With over 2,500 employees Technogym is present in over 100 countries. More than 85,000 Wellness centers and 400,000 private homes in the world are equipped with Technogym. Technogym has been appointed Official Supplier to the Tokyo 2020 Olympics for the eighth time, after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012, Rio 2016 and Pyeongchang 2018.
Comments