Thursday 10th - Sunday 13th October 2024
The Jakarta Running Festival took place at Gelora Bung Karno in Jakarta from October 10th to 13th, where we set up a personalized indoor booth. Positioned alongside brands like Adidas, On Point, and Running Apparel, our booth featured the Technogym Run and the newly launched Technogym Check-Up.
We hosted an activation campaign encouraging attendees to download the Technogym app and try out the Technogym Check-Up and Technogym Run for a chance to win door prizes, including towels, caps, shirts, and more. The event saw strong enthusiasm from the crowd, with many notable personalities visiting our booth. Our brand ambassadors, Andrea Dian Bimo & Melanie Putria also made appearances, creating content around the activation and further engaging the audience.
Commentaires